World Classical Network Audience Profile

Who are the listeners that make affiliating your station with WCN such a good idea and who make advertising on WCN affiliates such a wise investment? Here’s a snapshot: 

The male/female ratio is balanced – 52% male/48% female.

Education is important to our listeners – 64% hold at least a college degree.

More than 75% own their homes … and more than 20% have a second/vacation home

More than 79% of our audience that is employed works in management/sales/service/professional or other white collar positions.

More than 1/3 of our listeners have annual household incomes of above $100,000.

WCN affiliate listeners are involved with their community. They’re 185% more likely (than the market average) to make a contribution to an arts or cultural organization and 130% more likely to donate to a social care or welfare organization.

TYPICAL DEMO BREAK OUT

  • Teen      3%
  • 18-34   21%
  • 35-44   19%
  • 45-54   19%
  • 55-64   17%
  • 65+      21%

TYPICAL EDUCATION

  • attended college – 81%
  • graduated college – 64%
  • graduate study – 31%
  • graduate degree – 18%

TYPICAL ACTIVITIES AND PURCHASES

  • attend cultural events – 92%
  • dine out at least once per week – 69%
  • airline trips (2.3 avg) in last year – 72%
  • traveled abroad in last 3 years – 42%
  • exercise 3+ times per week – 72%
  • new car in last 3 years – 42%
  • Stock/bond portfolio – 59%

TYPICAL HOMEOWNERSHIP

  • home owner – 76%
  • income/vacation property – 23%

TYPICAL INCOME

  • Median household income: $82,026 
  • Household income $100,000–$199,000 – 30%
  • Household income $200,000+ – 6%

Source: US Census, Simmons Market Research, BBM, data will vary by marketplace

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