Who are the listeners that make affiliating your station with WCN such a good idea and who make advertising on WCN affiliates such a wise investment? Here’s a snapshot:
The male/female ratio is balanced – 52% male/48% female.
Education is important to our listeners – 64% hold at least a college degree.
More than 75% own their homes … and more than 20% have a second/vacation home
More than 79% of our audience that is employed works in management/sales/service/professional or other white collar positions.
More than 1/3 of our listeners have annual household incomes of above $100,000.
WCN affiliate listeners are involved with their community. They’re 185% more likely (than the market average) to make a contribution to an arts or cultural organization and 130% more likely to donate to a social care or welfare organization.
TYPICAL DEMO BREAK OUT
- Teen 3%
- 18-34 21%
- 35-44 19%
- 45-54 19%
- 55-64 17%
- 65+ 21%
TYPICAL EDUCATION
- attended college – 81%
- graduated college – 64%
- graduate study – 31%
- graduate degree – 18%
TYPICAL ACTIVITIES AND PURCHASES
- attend cultural events – 92%
- dine out at least once per week – 69%
- airline trips (2.3 avg) in last year – 72%
- traveled abroad in last 3 years – 42%
- exercise 3+ times per week – 72%
- new car in last 3 years – 42%
- Stock/bond portfolio – 59%
TYPICAL HOMEOWNERSHIP
- home owner – 76%
- income/vacation property – 23%
TYPICAL INCOME
- Median household income: $82,026
- Household income $100,000–$199,000 – 30%
- Household income $200,000+ – 6%
Source: US Census, Simmons Market Research, BBM, data will vary by marketplace
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